celebrity circle broadway at the beach
I’ll never forget the first time I drove into Myrtle Beach with my family, completely overwhelmed by the sheer size of the entertainment district. We had an address scribbled on a napkin that read “Celebrity Circle Broadway at the Beach,” and honestly, I had no idea what we were getting into. That confusion turned into one of the best vacation discoveries I’ve ever made, and now I’m here to save you from the same bewilderment I experienced.
Celebrity Circle Broadway at the Beach is the main street address that connects dozens of incredible businesses within the massive Broadway at the Beach complex in Myrtle Beach, South Carolina. If you’ve been searching for this location, you’re probably trying to find a specific restaurant, shop, or attraction, and trust me, you’re in for a treat. This isn’t just another shopping center. It’s a 350-acre entertainment paradise that has become the heartbeat of Grand Strand tourism.
What is Celebrity Circle at Broadway at the Beach
Let me paint you a picture. Celebrity Circle is essentially the main artery running through Broadway at the Beach, kind of like Main Street in a small town, except this street is flanked by everything from celebrity chef restaurants to mind-bending theaters and quirky shops you won’t find anywhere else. When businesses list their address as Celebrity Circle, they’re telling you they’re right in the heart of the action.
The address format you’ll typically see is something like “1314 Celebrity Circle, Myrtle Beach, SC 29577” or similar variations with different street numbers. Each business has its own specific number along Celebrity Circle, making it easier to navigate once you understand the layout.
During my first visit, I made the rookie mistake of just plugging “Broadway at the Beach” into my GPS without the specific Celebrity Circle address. Big mistake. We ended up at a parking lot on the opposite end of the complex and had to walk what felt like a marathon with two cranky kids in tow. Learn from my errors, folks.
Where is Celebrity Circle Broadway Located
Broadway at the Beach sits right off the US-17 Bypass in Myrtle Beach, one of the most popular Coastal Carolina destinations. The complex sprawls across both sides of Celebrity Circle, with the iconic 23-acre Lake Broadway serving as the centerpiece. When you’re driving along the bypass, you literally can’t miss it. There’s a giant guitar-shaped Hard Rock Cafe that practically screams for your attention.
To get to Celebrity Circle specifically, you’ll want to turn onto 21st Avenue North from the US-17 Bypass. This leads you directly into the main entrance, and Celebrity Circle branches off from there. The Broadway at the Beach Map, which you can grab at any information kiosk or download from their website, shows Celebrity Circle running parallel to the lake, making it super easy to orient yourself.
I always tell people to look for the Wonderworks building. It’s that upside-down mansion that looks like it crash-landed into the ground. Once you spot that architectural oddity, you know you’re in the right area. Celebrity Circle loops around near this landmark, connecting various sections of the Broadway complex attractions.
Parking near Celebrity Circle is generally free, which is a huge plus. There are multiple lots scattered throughout the property, and during my summer visits, I’ve found that arriving before 11 AM or after 7 PM gives you the best parking options closest to Celebrity Circle. The lots fill up fast during peak season, especially on weekends.
Celebrity Circle Myrtle Beach Attractions
Now let’s talk about what makes Celebrity Circle worth the visit. This isn’t your typical strip mall situation. The Celebrity Square entertainment options here are diverse enough to keep you busy for days, not hours.
The Broadway at the Beach shopping experience along Celebrity Circle includes everything from national retailers to unique boutique stores. I’ve spent more money than I care to admit at some of these shops. There’s something about vacation mode that makes you think you absolutely need a airbrushed beach towel and a dozen hermit crabs.
One of my favorite stops is always the celebrity chef restaurants. Paula Deen’s Family Kitchen sits right on Celebrity Circle, and let me tell you, their buffet is worth every calorie. I’m not usually a buffet person, but when you’re loading up on fried chicken, mac and cheese, and banana pudding that tastes like a Southern grandmother made it, you make exceptions. The Celebrity Circle Broadway at the Beach menu options at various restaurants cater to every taste imaginable, from casual beachside bites to upscale dining experiences.
Entertainment venues line Celebrity Circle like pearls on a necklace. The theaters here aren’t your standard movie cinemas. We’re talking live performance venues, magic shows, and tribute concerts that’ll have you singing along whether you want to or not. I once caught a legends show where they impersonated everyone from Elvis to Michael Jackson, and it was surprisingly impressive.
The Broadway at the Beach directory lists over 100 shops, restaurants, and attractions throughout the entire complex, with a significant concentration right along Celebrity Circle. You can find the Broadway at the Beach directory pdf on their official website, which I highly recommend downloading before your visit. It saved me countless hours of wandering aimlessly.
Best Things to Do at Celebrity Circle
Let me share my personal hit list for Celebrity Circle, refined through multiple visits and occasional tourist mistakes.
First stop: Ripley’s Aquarium. While technically the aquarium’s main entrance isn’t directly on Celebrity Circle, it’s close enough that you’ll be walking past it. This place is phenomenal. The underwater tunnel where sharks swim overhead never gets old, no matter how many times I’ve walked through it. My kids still talk about the stingray touch tank years later.
For thrill-seekers, the Pavilion Zipline Adventure offers an adrenaline rush with views of the entire complex. I’ll admit I was terrified the first time I tried it, but there’s something exhilarating about soaring over Lake Broadway while tourists below look up and wonder if you’re crazy.
Shopping enthusiasts should hit the specialty stores along Celebrity Circle early in the day. The Build-A-Bear Workshop is constantly packed with families, and trust me, you don’t want to wait in line during the afternoon rush. I learned this the hard way after spending 45 minutes in line while my daughter clutched her chosen bear like it might escape.
Dining options deserve their own discussion. Beyond Paula Deen’s, you’ve got Jimmy Buffett’s Margaritaville serving up that laid-back island vibe with surprisingly good food. The cheeseburgers in paradise actually live up to the song lyrics. Hard Rock Cafe is always reliable if you want classic American fare surrounded by music memorabilia.
For a more unique experience, check out whatever magic or illusion show is currently running at one of the theaters. These shows rotate regularly, so the Broadway at the Beach hours for entertainment venues can vary. I once caught a hypnotist show that had me laughing so hard my abs hurt the next day.
Broadway at the Beach Celebrity Circle Shops
The shopping scene along Celebrity Circle deserves deeper exploration because it’s genuinely diverse. You’re not just getting the same chain stores you’d find at any mall.
The souvenir shops are unavoidable, and honestly, they’re part of the charm. Yes, you’ll find the typical “Myrtle Beach” t-shirts and shot glasses, but there are also shops selling hand-painted artwork, local crafts, and quirky items you won’t see anywhere else. I picked up a hand-carved wooden sea turtle during my last visit that now sits on my bookshelf as a conversation starter.
There’s a candy store along Celebrity Circle that’s dangerous for anyone with a sweet tooth. They sell fudge by the pound, saltwater taffy in every flavor imaginable, and chocolate-covered everything. I made the mistake of going in there on an empty stomach once and walked out with enough sugar to put a small army into a diabetic coma.
Clothing boutiques offer beachwear that goes beyond the basic tourist attire. You can find actual quality pieces that you’d wear back home, not just vacation clothes destined for the back of your closet. The prices are reasonable too, especially compared to some of the resort shops along the beach.
One tip I learned from locals: many shops offer deals if you bundle purchases or visit during off-peak hours. Don’t be afraid to ask about discounts. The worst they can say is no, and I’ve scored some surprisingly good deals just by being friendly and asking.
How to Get to Celebrity Circle Broadway
Let me break down the navigation in terms that actually make sense, because GPS doesn’t always tell the full story.
Coming from the north on US-17, you’ll want to watch for the signs advertising Broadway at the Beach. They’re impossible to miss. Take the exit onto 21st Avenue North, and you’ll see the main entrance almost immediately. Follow the road as it curves, and you’ll hit Celebrity Circle within minutes.
From the south, same highway, different direction. The signage is equally prominent. The key is not to overthink it. Broadway at the Beach is designed to be tourist-friendly, so they’ve made access as straightforward as possible.
If you’re staying at one of the Myrtle Beach vacation spots along the oceanfront, you’re looking at about a 10-15 minute drive inland. Many hotels offer shuttle services to Broadway at the Beach, which can be worth it if you plan on doing serious shopping or dining. No need to worry about parking or designating a driver if you’re planning to enjoy Margaritaville a little too enthusiastically.
For those using ride-sharing services, specify that you want to go to a specific business address on Celebrity Circle rather than just “Broadway at the Beach.” This ensures you get dropped off close to your destination rather than at a random entrance.
Walking between sections of Celebrity Circle is pleasant, especially in the evening when the weather cools down and the lights come on. The entire complex transforms after sunset, with string lights reflecting off Lake Broadway creating this magical atmosphere that makes even a simple walk feel special.
Celebrity Circle Entertainment Options
The entertainment landscape here constantly evolves, which keeps things fresh even for repeat visitors like me. The variety of Celebrity Circle entertainment options means you’re never stuck doing the same thing twice.
Live music venues along Celebrity Circle feature everything from cover bands to tribute acts. During summer months, many restaurants have outdoor stages where musicians perform while you dine. There’s something inherently relaxing about eating seafood while a guitarist plays Jimmy Buffett covers in the background. It’s peak vacation vibes.
The theaters hosting magic shows, comedy acts, and musical performances maintain professional-level production quality. I’ve seen Broadway-caliber performances in these venues that rival shows I’ve caught in major cities. The intimate settings mean there really aren’t any bad seats, and the performers often interact with the audience in ways that larger venues can’t accommodate.
For families, the arcade and game centers provide hours of entertainment. These aren’t dingy, outdated arcades with broken machines. We’re talking modern gaming centers with the latest technology, prize systems that actually give you decent rewards, and attractions that appeal to both kids and adults.
The celebrity impersonator shows remain consistently popular. I’m talking talented performers who’ve perfected their craft, not amateurs doing karaoke. Whether you’re into Elvis, Dolly Parton, or more contemporary stars, there’s likely a show featuring your favorite artist’s greatest hits.
Broadway at the Beach Dining Near Celebrity Circle
Food is where Celebrity Circle truly shines. The dining scene here goes way beyond typical tourist traps serving overpriced mediocre food.
Margaritaville isn’t just a restaurant; it’s an experience. The frozen drinks are dangerous in the best way possible, and the “Cheeseburger in Paradise” lives up to its reputation. I always grab a seat on the outdoor deck overlooking the lake when weather permits. Watching the sunset while sipping a margarita the size of your head is pretty much mandatory.
Paula Deen’s Family Kitchen serves Southern comfort food that’ll make you forget about your diet. The buffet offers everything from fried chicken to pot roast, with sides that could be meals themselves. The banana pudding alone is worth the visit. Fair warning: you’ll need a nap after this meal.
Hard Rock Cafe brings that classic rock and roll atmosphere with memorabilia covering every surface. The burgers are solid, the atmosphere is energetic, and the service is typically quick despite being constantly busy. It’s a safe bet if you have picky eaters in your group.
For seafood lovers, several restaurants along Celebrity Circle specialize in fresh catches. The Low Country boil options let you get messy with shrimp, crab, corn, and potatoes all steamed together with Cajun spices. It’s interactive dining that’s fun for the whole table.
Don’t overlook the smaller cafes and quick-service spots. Sometimes you just need a good sandwich or a quick slice of pizza between shopping and attractions. These casual spots offer quality food without the wait times of the larger restaurants.
Celebrity Circle Hours and Parking
Understanding the timing and logistics can make or break your Celebrity Circle experience. Individual business hours vary, but most shops open around 10 AM and close between 9-11 PM depending on the season. The Broadway at the Beach hours extend later during summer months when tourist traffic peaks.
Restaurants typically open earlier, around 11 AM for lunch service, and stay open until 10 PM or later. The bars and nightlife venues obviously keep later hours, some staying open past midnight on weekends.
Parking is free throughout the complex, which still amazes me given how popular this place is. The lots closest to Celebrity Circle fill up quickly during peak times (noon to 6 PM in summer), but there’s always parking available somewhere. I’ve never had to leave because of parking, just occasionally walk farther than I’d prefer.
The trick I’ve learned is to park near the Wonderworks building or the aquarium. These lots provide central access to most Celebrity Circle locations and connect to well-lit walking paths that make navigating the complex easy even after dark.
Peak season runs from late May through early September, with the absolute busiest weeks around July 4th and Labor Day. If you visit during these times, expect crowds and plan accordingly. Shoulder season (April-May and September-October) offers much better crowd levels with still-pleasant weather.
Winter visits are surprisingly nice. Many tourists skip Myrtle Beach in winter, assuming everything’s closed. Wrong. Most businesses along Celebrity Circle operate year-round with reduced hours. You get the same attractions with a fraction of the crowds, and parking becomes laughably easy.
Celebrity Circle Broadway at the Beach Reviews
Real talk: this place isn’t perfect, but it’s pretty darn good. The Celebrity Circle Broadway at the Beach reviews across various platforms consistently hover around 4-4.5 stars, which is solid for a major tourist attraction.
The positive reviews typically praise the variety of options, the family-friendly atmosphere, and the overall value. People appreciate having shopping, dining, and entertainment all in one walkable area. The free parking gets mentioned constantly as a major plus.
Common complaints focus on crowds during peak season, occasional maintenance issues, and the touristy pricing at some establishments. Fair points all around. Yes, you’re paying tourist prices. Yes, it gets crowded. But that’s true of any popular destination.
From my personal experience, the key is managing expectations. If you’re looking for an authentic local experience, this isn’t it. But if you want a fun, entertaining environment where everything’s designed for visitor enjoyment, Celebrity Circle delivers exactly that.
The Broadway at the Beach photos people share online don’t lie. The place is photogenic, especially around the lake and at night when everything’s lit up. I’ve taken countless photos there that make my Instagram followers jealous, and I’m not even a good photographer.
One aspect that doesn’t get enough credit in reviews is the cleanliness and maintenance. For such a high-traffic area, Celebrity Circle stays remarkably clean. The landscaping is well-maintained, the facilities are kept up, and you rarely see trash or neglect. Someone’s doing their job well behind the scenes.
Planning Your Celebrity Circle Visit
Based on years of trial and error, here’s my perfected strategy for making the most of Celebrity Circle.
Start your day mid-morning, around 10-11 AM. The crowds haven’t peaked yet, and you’ll have easier parking and shorter lines at popular attractions. Grab breakfast elsewhere and arrive ready to explore.
Download the Broadway at the Beach Map and directory pdf before you go. Having this on your phone beats trying to read those static maps scattered around the property, especially when you’re juggling shopping bags and trying to wrangle kids.
Wear comfortable walking shoes. I cannot stress this enough. You’ll be on your feet for hours, walking on pavement and occasionally uneven surfaces. Those cute sandals will destroy your feet by hour two.
Budget accordingly. It’s easy to spend way more than you planned between shopping, dining, and entertainment. Set a realistic budget and try to stick to it. I’ve blown through my vacation budget here more times than I’d like to admit.
Check for Celebrity Circle Broadway at the Beach tickets if you’re planning to attend shows or attractions. Some venues offer discounts for booking online in advance. The comedy shows and magic performances often have coupon codes available through hotel concierge desks or tourism websites.
Evening visits offer a completely different vibe. The sunset over Lake Broadway is stunning, and the complex comes alive with lights and music as darkness falls. Many visitors do a split strategy: shop during the day, leave for beach time or pool time, then return in the evening for dinner and entertainment.
If you’re visiting with kids, pace yourself. Don’t try to see everything in one day. Pick a few priorities, enjoy them fully, and save some discoveries for your next visit. Exhausted, overstimulated children make everyone miserable.
The Bigger Picture of Myrtle Beach Attractions
Celebrity Circle exists within the larger context of South Carolina tourist locations and Myrtle Beach shopping centers. While it’s easy to spend an entire vacation just at Broadway at the Beach, you’d be missing out on what makes this area special.
The beachfront entertainment district along the oceanfront offers a different vibe entirely. You’ve got the SkyWheel, the boardwalk, and direct beach access. Many visitors split their time between the beach attractions and inland destinations like Celebrity Circle.
Other Myrtle Beach shopping centers like Coastal Grand Mall and Tanger Outlets provide different shopping experiences if you need a break from the tourist-heavy atmosphere. These places offer more traditional retail therapy with better deals on name-brand items.
The entire Grand Strand region extends beyond just Myrtle Beach proper. North Myrtle Beach, Surfside Beach, and Murrells Inlet all offer their own attractions and dining scenes worth exploring. Celebrity Circle makes an excellent home base for day trips to these areas.
For nature lovers, nearby Brookgreen Gardens and Huntington Beach State Park provide beautiful outdoor experiences that contrast nicely with the commercial entertainment of Celebrity Circle. Balance is key to a well-rounded vacation.
Why Celebrity Circle Works
After all these visits and experiences, I’ve realized what makes Celebrity Circle Broadway at the Beach successful where other tourist developments fail. It’s the density and variety packed into a walkable space.
You’re not driving between disconnected attractions. Everything’s right there. You can shop, eat, catch a show, and grab ice cream without moving your car. This convenience matters more than you might think, especially with families or groups with different interests.
The lake centerpiece provides natural beauty that softens the commercial aspects. You’re not just walking through a concrete jungle. There’s water, landscaping, and open space that makes the environment pleasant rather than overwhelming.
The mix of national chains and unique local businesses hits a sweet spot. You’ve got the familiar comfort of brands you know alongside discoveries you won’t find elsewhere. This balance appeals to both adventurous visitors and those who prefer sticking with what they know.
Most importantly, Celebrity Circle has maintained its appeal over years without becoming stale. New businesses rotate in, old favorites remain, and there’s always something different to try. I’ve been visiting for over a decade, and each trip still offers new experiences.
Final Thoughts on Your Celebrity Circle Adventure
If you’ve made it this far, you’re clearly serious about planning your Celebrity Circle visit. Good. You should be. This place deserves more than just a random walk-through.
My honest assessment after countless visits: Celebrity Circle Broadway at the Beach delivers solid entertainment value for families, couples, and groups. It’s not trying to be something it’s not. It’s unabashedly touristy, occasionally overpriced, and designed to separate you from your vacation budget. But it’s also fun, well-maintained, and offers enough variety to keep most people entertained.
The key to enjoying Celebrity Circle is embracing it for what it is. Don’t fight the tourist experience. Lean into it. Buy the cheesy souvenir. Take the selfie with the giant guitar. Eat the overpriced but delicious seafood. These are vacation memories in the making.
When I look back on my family vacations in Myrtle Beach, Celebrity Circle features prominently in our favorite stories. The time we got drenched by an unexpected thunderstorm while eating ice cream by the lake. The magic show where my daughter got called on stage. In the evening we stayed until closing just walking around enjoying the atmosphere.
These aren’t dramatic adventures or life-changing experiences. They’re simple, pleasant memories created in a place designed to facilitate exactly that. And sometimes, that’s exactly what a vacation should be.
So punch that address into your GPS, download that map, wear comfortable shoes, and get ready for a solid day of entertainment. Celebrity Circle Broadway at the Beach is waiting, and trust me, you’re going to have more fun than you expect.
Frequently Asked Questions
What is Celebrity Circle at Broadway at the Beach?
Celebrity Circle is the main street address for businesses located within the Broadway at the Beach entertainment complex in Myrtle Beach. It connects dozens of shops, restaurants, and attractions in the heart of the 350-acre development. Think of it as the main thoroughfare where you’ll find most of the action, from celebrity chef restaurants to live entertainment venues.
Where is Celebrity Circle Broadway located?
Celebrity Circle is located within Broadway at the Beach at 1325 Celebrity Circle, Myrtle Beach, SC 29577, just off the US-17 Bypass. The complex sits about 10-15 minutes inland from the oceanfront hotels. Take 21st Avenue North from the bypass, and you’ll enter the complex with Celebrity Circle running through the central area near Lake Broadway.
How much does it cost to visit Celebrity Circle?
Visiting Celebrity Circle and walking around Broadway at the Beach is completely free. Parking is also free throughout the complex. You’ll only pay for specific purchases, meals, attractions, or entertainment you choose to experience. Some shows and attractions charge admission, typically ranging from $15-30 per person, while others like shopping and window browsing cost nothing.
What are the best things to do at Celebrity Circle?
The best experiences include dining at celebrity chef restaurants like Paula Deen’s Family Kitchen or Margaritaville, catching a live magic or comedy show at one of the theaters, shopping at unique boutiques, visiting nearby Ripley’s Aquarium, and enjoying the waterfront views around Lake Broadway. Evening visits offer beautiful sunset views and live music at various venues.
What time does Celebrity Circle open?
Individual businesses set their own hours, but most shops and attractions open around 10 AM and close between 9-11 PM. Restaurants typically open at 11 AM and stay open until 10 PM or later. Hours extend during peak summer season and may be reduced during winter months. Entertainment venues have varying showtimes, so check specific schedules for performances you want to attend.
About the Author
